ELODIE MARTIN
Many pharma companies struggle to bridge the gap between strategy and execution in omnichannel engagement:
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Large global organizations have cutting-edge CRMs, DAMs, and dashboards, but their Canadian teams use only a fraction of the functionality due to lack of adaptation, training, or clear value.
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Mid-sized and small companies have grown without a strong digital foundation and now feel overwhelmed by the complexity and cost of catching up.
That’s where I come in. As a pharma digital engagement catalyst, I help translate strategy into practical execution. Whether it's adapting a global approach to the Canadian market or building an omnichannel roadmap from scratch, I provide clear direction, quick wins, and hands-on support to drive adoption and business impact.
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