ELODIE MARTIN
Transforming Pharma & Biotech Customer Engagement
I help organizations optimize their omnichannel strategies, execute with impact, and accelerate digital transformation. Whether you need high-level strategy, hands-on implementation, or team enablement, I provide flexible support tailored to your business goals.
Omnichannel Leadership & Strategy
​Guiding organizations through omnichannel transformation, from high-level strategy to hands-on execution.
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Fractional Head of Omnichannel Engagement – Acting as a strategic leader to integrate and optimize omnichannel initiatives.
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Omnichannel Strategy Consulting – Aligning engagement strategies with business objectives to maximize impact.
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Digital Transformation Roadmaps – Developing phased plans for omnichannel maturity and digital integration.
Execution & Prototyping
​Turning strategy into action with hands-on execution and rapid prototyping of digital engagement solutions.
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Process and Tool Implementation – Supporting the rollout of omnichannel tools and platforms.
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Pilot & Proof-of-Concept Development – Building and testing innovative solutions before full-scale deployment.
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Change Management & Adoption – Driving team alignment and adoption of new engagement models.
Workshops & Speaking Engagements
Empowering teams with the knowledge, tools, and mindset for successful omnichannel engagement.
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Interactive Workshops & Training – Facilitating hands-on sessions tailored to industry needs.
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Keynote Speaking & Conference Panels – Sharing insights on digital transformation and engagement trends.
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Custom Coaching for Pharma Teams – Equipping sales and medical teams with practical omnichannel skills.
PMO & Project Execution Support
Helping organizations structure and manage their omnichannel transformation initiatives.
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Project Management Office (PMO) Setup & Leadership – Establishing governance for omnichannel projects.
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Cross-functional Collaboration & Governance – Aligning marketing, sales, and medical teams for execution.
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Agile & Iterative Execution of Digital Initiatives – Ensuring flexibility and adaptability in project rollout.