ELODIE MARTIN
About Me
I'm an action-driven digital transformation consultant who helps pharma companies unlock omnichannel engagement clarity from complex challenges.
​
With a master’s degree in molecular biology and a passion for pharmacology, my academic focus was on fundamental research, but the long gap between discovery and application left me feeling disconnected from the patients I was trying to impact. I then turned my attention to the pharmaceutical industry for opportunities to contribute to the advancement of patient health.
​
My career path started in regulatory affairs, but a series of wonderful and unexpected opportunities allowed me to take a sharp turn towards digital innovations in customer engagement. First, I led the medical team's digital engagement initiatives, and then I migrated to commercial roles where I was eventually responsible for the omnichannel strategy and digital transformation. In my latest role, I worked to align all the various elements and functions impacting customer engagement towards a unified approach and vision.
​
My unconventional career journey from the lab to the C-suite gives me a 360-degree view of the pharma landscape, allowing me to craft strategic solutions that balance scientific rigor, operational realities, and customer centricity.
What is Digital Transformation
My early successes despite my lack of technical background led me to a stark realization: digital transformation is not about the technology it relies on. It's about how it can be configured and deployed to drive efficiency, optimize your resources and hone your focus; and more importantly, how to structure your teams, operations and processes so that the technology is seamlessly integrated into the core of your organization. The focus of your digital transformation should therefore be on the people whose way of working will be overhauled, as their endorsement and adoption will dictate your success.
I translate an abstract vision into an ambitious yet relatable strategy that incorporates key elements pertaining to teams, operations and processes, and then design the roadmap to implement the strategy. This ensures a streamlined, tailored, and cost efficient approach to your digital strategy.
​
I believe that true digital transformation isn't about the technology - it's about how you configure and deploy it to optimize resources, drive efficiency, and deliver exceptional customer experiences. That's why I focus on aligning your teams, operations, and processes to ensure your digital investments have maximum impact.