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ELODIE MARTIN
Blog
Here are some of my thoughts on digital transformation, change management, omnichannel engagement, and related topics.
Pharma Digital Transformation: The $10,000 Question That Saves Marketing Budgets
The 5 essential questions for pharma digital transformation projects are:
1) What are the technical requirements?
2) Where does complexity originate?
3) What existing solutions are available?
4) What business problem does this solve?
5) How does this align with HCP engagement goals?
May 23
Digital Transformation in Pharma: Beyond Technology
Many pharma companies invest heavily in digital platforms, but few achieve real transformation. Discover five essential principles — from mindset shifts to commercial-medical synergy — that drive true business impact beyond technology.
Apr 29
A Practical Guide to Implementing Content Tagging in Pharma
A step-by-step guide to implementing content tagging in pharma that balances technical setup with team training for improved HCP engagement
Mar 25
Why Content Tagging is Essential for Pharma Omnichannel Success
Strategic content tagging unlocks the true value of your HCP engagement data, revealing patterns and preferences that drive personalization.
Mar 17
Digital Maturity in Pharma: Where Does Your Organization Stand?
Evaluate your pharma company's digital readiness with our free assessment tool. Get actionable insights to guide your transformation journey
Feb 6
How AI is Revolutionizing Pharmaceutical Customer Engagement: 3 Key Trends for 2024
How AI is transforming pharma customer engagement
Dec 4, 2024
Start small, start now.
Getting started in your digital transformation can feel overwhelming. Take it one step at a time.
Feb 23, 2023
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