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ELODIE MARTIN
Blog
Here are some of my thoughts on digital transformation, change management, omnichannel engagement, and related topics.
A Practical Guide to Implementing Content Tagging in Pharma
A step-by-step guide to implementing content tagging in pharma that balances technical setup with team training for improved HCP engagement
Mar 25
Why Content Tagging is Essential for Pharma Omnichannel Success
Strategic content tagging unlocks the true value of your HCP engagement data, revealing patterns and preferences that drive personalization.
Mar 17
How to personalize customer engagement
Omnichannel engagement aims to deliver focused and personalized engagement to each customer. The more data you have, the more granular...
Mar 2, 2023
Start small, start now.
Getting started in your digital transformation can feel overwhelming. Take it one step at a time.
Feb 23, 2023
What is Omnichannel Customer Engagement?
What is Omnichannel Customer Engagement, and how do you set your strategy?
Feb 8, 2023
Omnichannel Engagement and Medical Teams in Pharma
Medical teams can benefit from leveraging digital and omnichannel engagement tools. Reframe the value proposition to drive adoption.
Jan 29, 2023
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