Blog

Here are some of my thoughts on digital transformation, change management, omnichannel engagement, and related topics.

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Digital Transformation in Pharma: Beyond Technology

Many pharma companies invest heavily in digital platforms, but few achieve real transformation. Discover five essential principles — from mindset shifts to commercial-medical synergy — that drive true business impact beyond technology.

Apr 29

Why Content Tagging is Essential for Pharma Omnichannel Success

Strategic content tagging unlocks the true value of your HCP engagement data, revealing patterns and preferences that drive personalization.

Mar 17

Medical content that connects: 5 digital strategies

Maximizing Medical's Digital Engagement in Pharma: From High-Value Content to Patient Impact

Medical teams create pharma's highest-value content. Learn five digital strategies to maximize its reach and improve patient outcomes.

Mar 5

Ready to measure your digital pulse? Take the 10 minute Digital Maturity assessment

Digital Maturity in Pharma: Where Does Your Organization Stand?

Evaluate your pharma company's digital readiness with our free assessment tool. Get actionable insights to guide your transformation journey

Feb 6

Back-to-Basics - Part I: Omnichannel Engagement

Let's go back-to-basics with this mini-series on the foundational principles of Omnichannel Engagement.

Apr 17, 2023

How to personalize customer engagement

Omnichannel engagement aims to deliver focused and personalized engagement to each customer. The more data you have, the more granular...

Mar 2, 2023

Omnichannel engagement strategy at different stages of drug product lifecycle

Your omnichannel strategy needs to consider the lifecycle of the product, and the engagement objectives.

Feb 15, 2023