Omnichannel engagement strategy at different stages of drug product lifecycle

Different phases of a drug product's lifecycle require different approaches when it comes to support and promotion. Likewise, there are different opportunities to build and launch omnichannel engagement initiatives at each of those stages of the lifecycle.

Here's an infographic that illustrates some of the key engagement objectives and omnichannel opportunities at 4 major stages of a drug product. Of course, in reality, there are many factors that need to be considered to establish the customer engagement strategy, but this tool can provide a general starting point for discussion and ideation.

What do you think?