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ELODIE MARTIN
Blog
Here are some of my thoughts on digital transformation, change management, omnichannel engagement, and related topics.
Pharma Digital Transformation: The $10,000 Question That Saves Marketing Budgets
The 5 essential questions for pharma digital transformation projects are:
1) What are the technical requirements?
2) Where does complexity originate?
3) What existing solutions are available?
4) What business problem does this solve?
5) How does this align with HCP engagement goals?
May 23
Digital Transformation in Pharma: Beyond Technology
Many pharma companies invest heavily in digital platforms, but few achieve real transformation. Discover five essential principles — from mindset shifts to commercial-medical synergy — that drive true business impact beyond technology.
Apr 29
Why Content Tagging is Essential for Pharma Omnichannel Success
Strategic content tagging unlocks the true value of your HCP engagement data, revealing patterns and preferences that drive personalization.
Mar 17
How to personalize customer engagement
Omnichannel engagement aims to deliver focused and personalized engagement to each customer. The more data you have, the more granular...
Mar 2, 2023
Omnichannel engagement strategy at different stages of drug product lifecycle
Your omnichannel strategy needs to consider the lifecycle of the product, and the engagement objectives.
Feb 15, 2023
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